Ghana again

Ghana web has a new article up, this time with some good news: "Latter Day Saints donates books to Accra City Campus."(sic) Note however, that "Mormon" is nowhere to be seen in the article. When they Mormon-bash, they "Mormon"-bash, not "Latter-day Saint"-bash. Is this a deliberate muddying of the waters? Or does it strike at the heart of the branding problem that Professor Decoo often decries? Most people have a sense as to who "Mormons" are. Only a few link Mormons with Latter-day Saints. A friend of mine talks about the Latter-day Saint church where he sometimes parks his car (very naughty). He had no idea until I told him that it was the "Mormon Church." And that is here in America. It is this reality that gave birth to www.mormon.org. Mormons should continue to reclaim their own moniker: public relations demands it.