Superbowl delamed

What's an American football fan to do the Sunday after the championship games? Twiddle his thumbs, that's what. Tell me, was it always the case that the NFL waited two weeks to stage the Superbowl? This delay is lame and seems designed only to squeeze every corporate ounce out of the event. And that's what it is, an "event." I like football (go Bengals!), but the Superbowl just seems so, well, anticlimactic.