Bad words

"Wog. Spastic. Queer. Nigger. Dwarf. Cripple. Fatty. Gimp. Paki. Mick. Mong. Poof. Coon. Gyppo."

These are all terrible words. But Jeremy Clarkson wants to know why people are allowed to say the word "beverage".

Another gem:
I’m not a grammar freak — I can eat, shoot and then take it or leave it — but when someone says “myself” instead of “me” I find it more offensive than if they’d said "spastic wog".
My least favourite American word: "period" instead of "full-stop". I hate it. Peri.... I mean, I just hate it.