Even better than the real thing?

On the international football front, Salt Lake is getting it's very own MLS club, Real Salt Lake (pronounced like Real Madrid).

My question is: Is the best way to drum up business in the US for soccer to pretend that your team is a form of some other more famous foreign team? I am also looking at you, D.C. United.

Isn't this just a way of admitting that your sport will only appeal to people who are familiar with it in a non-US context? What should MLS do to try and bring more people to the sport here? Surely, if we can watch hockey, soccer cannot be beyond us.